NEW YORK (July 16, 2009) – The Breeders' Cup and TVG Network, (TVG) today announced a multi-year agreement renewing TVG as an official media partner of the Breeders’ Cup World Championships. As part of the agreement, TVG will remain the exclusive marketing partner in the Advance Deposit Wagering (ADW) category and becomes title sponsor of the $2 million Breeders’ Cup Mile.

The 26th Breeders' Cup World Championships, Thoroughbred racing's most prestigious global event, consisting of 14 races and $25.5 million in purses, will be held on Friday, Nov. 6 and Saturday, Nov. 7 at Santa Anita Park in Arcadia, Calif.

The $2 million TVG Breeders’ Cup Mile, to be run at one mile for 3-year-olds and up on turf, will be held on Nov. 7.

In addition to the interactive wagering partnership and Mile sponsorship, the agreement also includes the following:

•  TVG will produce the Breeders' Cup Simulcast Show, a live broadcast of the two-day Championships, which is distributed to more than 2000 off track and simulcast wagering outlets worldwide.

• TVG will provide on-site and enhanced day-long coverage of four domestic races and one international Breeders’ Cup Challenge qualifying race in the Mile division: at Del Mar, in San Diego, for the Del Mar Mile (Aug. 29); at Woodbine Racecourse in Toronto for the Woodbine Mile (Sept. 20); at Santa Anita for the Oak Tree Mile (Oct. 10) and at Keeneland in Lexington, Ky., for the Shadwell Turf Mile (Oct. 10).

• TVG will also provide live coverage from Great Britain of the Queen Elizabeth II Stakes at Ascot Racecourse on Sept. 26.

• TVG will provide continuous coverage of late breaking news and events taking place before and during the event at Santa Anita.

"TVG has been an outstanding partner of the Breeders' Cup for the past 10 years and a leader in televised racing and account wagering," said Breeders' Cup President and CEO, Greg Avioli. "As we indicated in announcing our strategic review last week, long-term alliances like our relationship with TVG, are a key component of our plan moving forward.  TVG will continue to help us grow the Breeders’ Cup in the U.S. and overseas in the coming years."

“The Breeders’ Cup is one of the most, if not the most, prestigious international racing events in the world, which makes our continued support of this tremendous event and organization exceptionally rewarding,” said Gerard Cunningham, president of Betfair US, TVG’s holding company. “TVG is focused on promoting racing and horse ownership, so our multi-year sponsorship of the Breeders’ Cup Mile aligns with our goal to further the sport in America.”

TVG has been a Breeders' Cup marketing partner since 1999. Before becoming the sponsor of the Dirt Mile, TVG sponsored the Breeders' Cup Sprint from 2005-2007, and was the sponsor of the $1 million Breeders’ Cup Dirt Mile last year.

About TVG
TVG, the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community, is among the most widely distributed horseracing networks in the world. TVG is the largest advance deposit wagering company in the US, accepting over $500 million in wagers in 2008. TVG viewers in certain areas can wager interactively on races via telephone, the Internet, TVG Mobile or Interactive Television by establishing a wagering account online at www.tvg.com or by telephone at 1-888-PLAY-TVG.

 
About Breeders’ Cup
The Breeders’ Cup administers the Breeders’ Cup World Championships; Thoroughbred racing’s year-end Championships consisting of 14 races and $25.5 million in purses, which makes it the richest event in sports. At last year’s Breeders’ Cup, more than $100 million in winning wagers were returned to fans at betting locations around the globe.  The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, and the Breeders’ Cup Stakes Program. Breeders’ Cup has offices in Lexington, Ky., and in New York City. Breeders’ Cup press releases appear on the Breeders’ Cup Web site, www.breederscup.com. You may follow the Breeders’ Cup on Twitter at http://twitter.com/BreedersCup

Contact:
Jim Gluckson, Breeders' Cup, 212-230-9512
Jason Howarth, Conover Tuttle Pace, 617-412-4000
Kyle Fratini, Red Consultancy (for TVG), 212-529-8473